| Companies are allocating larger
and larger budgets for online marketing. Why? Because
online marketing works. Please review our Frequently
Asked Questions below, and lean how Opportunity Clicks
can create maximum exposure for your web site. |
|
| How much does
your service cost? |
 |
| A. Opportunity Clicks service
costs $179 per month. There is a one time $300 setup fee.
There are no fixed-length contracts to sign. For $2148
per year you get an experienced Opportunity Clicks representative
promoting your web site and working to keep it at the
top of the search engines every month. Sometimes the entire
success of a web venture hinges on having good placement
in the search engines. Search Engine Marketing is so powerful
that most Opportunity Clicks customers report our service
literally pays for itself many times over each month.
Remember, the only way we succeed is when you succeed.
We are committed to your success. |
| |
| What makes
Opportunity Clicks different from all the other search engine
optimization programs? |
|
| A. First and foremost, we are
far more than a search engine optimization firm. Opportunity
Clicks is an overall targeted online marketing program.
We have a unique 28 step process that reaches out to targeted
prospects across the Internet and brings them to your web
site. This is done using numerous custom campaigns, pay-per-click
advertising, keyword positioning and monitoring, extensive
search engine optimization strategies, and much more. Our
program literally pays for itself, often many times over.
Be sure to watch our overview
movie for program details. |
| |
| I am an Affiliate
Marketer. Can I sign up for Opportunity Clicks? |
|
| A. Sorry, but no. We have nothing
against Affiliate Marketing, however, Opportunity Clicks
is a service that was created for real companies with real
web sites. We will also not take
on any form of Multi Level Marketing. |
| |
| Where did
you learn about online marketing? |
|
| A. We have worked with over 250
companies since 1995. Much of our experience was obtained
first hand as we worked with these companies on their web
presence and online marketing. We also consistently study
online marketing trends and keep up to date with marketing
technology. By keeping abreast of the Internet's ever changing
technology and adapting, Opportunity Clicks provides a service
that consistently delivers results month after month. |
| |
| Once
I have some free search engine listings, do I still need
to run paid listings?about online marketing? |
|
| A. Yes. Having a paid listing
on the same page as a free listing increases clicks by 38%.
Whenever possible it is best to have both. |
| |
| Who pays for
pay-per-click advertising fees? Who controls the budget? |
|
| A. All Overture and Google pay-per-click
fees are paid by you. You also determine the budget. We
start all pay-per-click (PPC) campaigns on a low fixed budget
until we have determined what your average Cost Per Conversion
(CPC) — your CPC is the amount of money it takes to
gain one new customer. Once we have enough data to determine
that your CPC is low enough to justify a larger PPC budget
we will recommend you authorize an increase. For instance,
if your CPC is $3.50, and your average profit per order
is $30, this creates a net profit of $26.50 for every pay-per-click
order. When you know you have a low CPC you cannot pay too
much for pay-per-click advertising. Remember, every customer
may also become a repeat customer. Because of our extensive
use of backdoor keywords, it is not uncommon for clients
to have a very low CPC. Thus over time we generally recommend
large PPC budgets (large enough that your budget will never
expire and ads disappear from search results). We will make
appropriate budget recommendations at strategic points in
your campaign. If you are spending $100 per month on pay
per click ads and bringing in profits of $1,000, then you
want to increase your budget. If you are spending $1,000
per month on ads and making $10,000 in profits, then you
want to increase your budget further. Over time your budget
should support the maximum possible pay-per-click ad profits. |
| |
| How can I
be sure my pay-per-click advertising campaigns are effective.
How will I know it makes good sense? |
|
| A. Each month you will receive
several reports from Opportunity Clicks showing the results
of all of the campaigns we conduct on your behalf. One of
those reports will show you the direct correlation between
pay-per-click advertising expenditures and site traffic
and/or sales. In order to set up this kind of tracking we
must install several javascripts on the lead generation
pages and/or sales generation pages of your web site. Once
these scripts are in place we can track clicks from pay-per-click
advertising all the way to your lead generation or sales
page. We can either add these scripts to your site ourselves,
or if site access is restricted we will provide specific
instructions to your Webmaster on how to add them. |
| |
| My Cost Per
Conversion (Cost/Cnv.) seems high. I want to make more profit
per sale. |
|
| A. In cases where the cost
per conversion seems high, bear in mind that:
1) People who phone in orders are not tracked in the
cost per conversion.
2) People who buy from you once will often buy again.
There is great value in gaining a new customer. Repeat
customers often eventually become the biggest source of
profit — all without any cost to you. Pay-per-click
advertising works. A high cost per conversion is often
well worth the longer term benefits. |
| |
| Can't I create
my own Google Ad Words and Overture accounts and manage
my own pay-per-click advertising campaigns? |
|
| A. Yes. However, unfortunately
99% of marketers manage their pay-per-click advertising
campaigns very poorly. Simply put, we will do a much better
job. There is far more to running successful pay-per-click
advertising campaigns than meets the eye. Our marketing
experts have detailed knowledge about how to get the most
out of these systems. We've taken money-losing campaigns
created by others and quickly made them profitable. We've
taken profitable campaigns and made them even more profitable.
And finally, when our marketing experts run your campaign
each month that means you or your staff don't have to
— a huge time savings for you. It makes good financial
sense to use Opportunity Clicks. |
| |
| Do you advertise
on Google and Overture's partner networks (third party web
sites that display Google Ad Words and Overture listings)? |
|
| A. Rarely. We get far more "bang
for the buck" directly on search engines. We may make
exceptions to this with extremely popular products, or very
high priced products. Only once we exhaust the profit potential
of the search engines we might pursue promoting your products
or services on search engine partner networks. |
| |
| Do you engage
in cold calling or sending unsolicited emails on our behalf?
|
|
| A. Never. We respect people's
privacy and do not engage in unsolicited communications
that could reflect negatively on your company. We are strictly
against any type of spamming. |
| |
| Do you use
Cloaking, Hidden Text, or Doorway pages? |
|
| A. Cloaking is a method of delivering
one page to the search engines, and another page to the
end user. Hidden text is text that is either too small to
read, or text that has the same font color as the web site
background. Doorway pages (also called gateway or attraction
pages) are pages that are created for the sole purpose of
ranking well in the search engines. Once found, these pages
will then lead to the actual web site. Opportunity Clicks
does not engage in any of these methods because these practices
are frowned upon, and may even lead to your site being banned
by the major search engines. The fact is, web sites that
are optimized using existing content will outperform the
above methods anyway. |
| |
| Do you guarantee
specific rankings in any of the search engines? |
|
| A. No. We guarantee we will significantly
increase the number of visitors to your web site. You will
be able to tell the difference right away by the number
of inquiries and sales you receive. You will also see the
results on the monthly reporting provided by Opportunity
Clicks. Please remember however, that creating winning pay-per-click
advertising campaigns and winning the search engine war
are only half the battle. In order to win the overall war
your web site must successfully convert prospects to customers. |
| |
| If I'm not
satisfied can I cancel? |
|
| A. Our service literally pays
for itself. Your satisfaction is our top priority. However,
if for any reason you do wish to cancel you may do so at
any time. We do not require fixed length contracts. Please
note that we do study the results of our efforts every month
and make tweaks and changes based on our findings. Thus
we recommend new clients continue with our services for
at least 3 full months to adequately evaluate the full impact
of our efforts. |
| |
| Do you need
direct access to my web site? |
|
| A. Once you sign up for our
Opportunity Clicks program, we can proceed in one of two
ways:
| 1. |
|
You provide direct FTP access
to your web site. This way we can easily log into
your web site and make all required changes necessary.
|
| |
|
|
| 2. |
|
If we are not permitted to access
your website directly, we will make a list of changes
for you or your Webmaster to make. It is important
that all changes be implemented. We may also make
recommendations about content changes that will be
beneficial to your site's search engine rankings.
Whether you implement our recommended content changes
is of course up to you, but not doing so will have
adverse effects on your site's visibility. |
|
| |
| Do I need
to host my web site on your web server? |
|
| A. No. Hosting with us is not
required to participate in our Opportunity Clicks program.
We do host over 400 web sites however. The main benefit
of hosting with us is that we have direct access to your
site, which is helpful because we can more easily make adjustments
to your site and online marketing campaigns each month.
|
| |
| If I don't
host my site on your server, will it have any negative consequences
on my online marketing campaigns? |
|
| A. No not at all. We may simply
have to take a few extra steps each month, such as contacting
your Webmaster and asking him or her to make some adjustments. |
| |
| When can we
expect to see results? What should I expect for the future? |
|
| A. We will begin your Opportunity
Clicks campaign 5 to 10 business days after you sign up
for service. We spend considerable time building your
marketing campaigns and optimizing your site for peak
search engine placement before releasing the new pages
to the public. Once released, the major search engines
may also take several weeks before indexing your new pages.
You can expect to see initial results 8 to 12 weeks after
signing up for Opportunity Clicks service, and then increased
monthly results thereafter.
In the future your can expect Opportunity Clicks to remain
on the forefront of online marketing in the future and
make adjustments to your site and marketing campaigns
as appropriate. We have been around since 1995 and maintain
a dedicated, qualified staff. Our goal is to work with
you as a long-term online marketing partner. Our success
is directly tied to your success. Through dedication and
teamwork we will achieve significant results. |
| |
| How
do I sign up for Opportunity Clicks service? |
|
| A. You can sign up online at
our Sign
Up page, or call us at -734-972-9313. Whether you sign
up online or by phone, you will also need to print out,
sign and return our Terms
and Conditions document. |
